Once you have a clear understanding of your campaign’s needs, it’s time to set realistic fundraising goals. After listing down all the expenses, you need to list down all the funding sources for your campaign. Unless you are Donald Trump, who can afford to put his own $66 million into his campaign, there is a strong possibility that you will need fundraising for your campaign. We have a complete blog post about the things on which political campaigns spend their money which will be a helpful resource on the possible expenses you might face during your campaign. Technology (website, social media, donor management software).Professional services (consultants, legal fees, accounting).Event costs (venue rentals, food, supplies). Advertising (TV, radio, print, and digital).Campaign materials (signs, buttons, brochures).This list should include all the expenses, such as: Once you have defined your campaign goals, make a comprehensive list of all the expenses you will incur during the campaign. This will help you prioritize spending and allocate funds more effectively. So always start by having this goal in mind and list down all the things that are necessary to make people convinced.īegin by identifying your campaign’s key objectives and the necessary resources required to achieve those goals. Whether you are running for local mayoral office, Congress, the presidency, or even for school board elections, your campaign needs will be highly specific as per the demands of the campaign.Ĭonvincing voters is the ultimate goal of any political campaign. These specific needs will vary greatly from one campaign to another. If you are not defining the goals of your campaign at the beginning, you can never make a successful political campaign budget.Īlways start by determining your campaign’s specific needs. The first thing which is critically important in any election campaign is the scope of that campaign. Here is your step by step guide of making your campaign budget Define Your Campaign Goals At the end of this blog post, I am giving the political campaign budget sample and political campaign Excel budget template for absolutely free.
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